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Mikael Eriksson Björling

Things that matters! About digital transformation, design, culture and lifestyle in the Networked Society

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Personal – Inspiration

User and experience design—expectations on service providers

UXOver the last 20 years, we have seen incredible changes in our society. Both in the ways we work and the type of jobs and professions that are available on the market. We have changed, and the way we interact with each other has changed. Almost every day we meet a completely new type of experience in our daily-life, like self-driving buses or Tesla’s self-driving taxis.

In fact, many of the situations we find ourselves in every day are designed with a special focus on creating a great experience for us. However, even though there is a much deeper understanding and focus on this today, many companies have a hard time delivering it.

Experience-design needs to be a key focus

20 years ago, the dotcom era was in full bloom. At that time, the shift from printed design towards digital design really started. The designers back then interacted with new digital tools both for designing print and digital products, with the introduction of tools like Quark Xpress, Adobe Photoshop, Adobe Illustrator, Macromedia Dreamweaver, Director, and Flash.

A whole set of new possibilities came with the new tools in the early 1990’s. But at that time there was less focus on the holistic experience, the customer and user journeys and their wants and needs.

It is easy to find prime examples of good-looking designs (esthetics) from the dotcom era, but those designs didn’t work because of little focus on the customers, the users, their contexts and their business models. Lack of usefulness, usability issues, and market timing were common mistakes, if you are curious about epic failures you can read more here. Today many  companies are aware of these things and there is a whole new trade around design. The next focus is all about user-centric designs that focus on the experience of the end user.

Multi-disciplinary team of UX and CX designers

At Ericsson Digital Services, we have a multi-disciplinary team of UX (User Experience) and CX  (Customer Experience) designers bringing skills such as interaction designers, visual designers, user researchers, data analysts, front-end developers and service designers, with one common focus. However, we need many, many more!

Tune in to the podcast with Dez Blanchfield and Didier Chincholle to get a deeper insight into what consumers expect today from their service providers, and how Ericsson Digital Services is helping to create intuitive experiences: Ericsson Future Digital Blog >>>

OCRWC – VM i hinderbanelöpning!

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Blue Mountain Village. Photo by: Jeff S. PhotoArt at HDCanvas.ca
Nu är det mindre än en vecka kvar till starten på OCRWC, Obstacle Cource Racing World Championship 2017 i Blue Mountain, Ontario Kanada. OCR, eller som det hette när jag var liten hinderbana. Det har funnits ganska få möjligheter att träna och springa hinderbana utanför det militära fram tills för några år sedan då både antal OCR lopp och träningsanläggningar poppat upp som svampar i skogen. Själv minns jag första gången jag prövade stridshinderbanan på Ränneslätt. Jag var 10 år gammal och familjen hade åkt de 6 milen till Eksjö garnisons övningsfält för att jag skulle kunna testa hinderbanan.

Här är några bilder från i våras. Till vänster springande med en stock på axlarna under Ultimate OCR och till höger precis kvalat in till VM under Toughest i Stockholm/Lida.

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Fotografi av: Ultimate OCR och Toughest

 

OCR

OCRVM som börjar på fredag nästa vecka är det fjärde i ordningen i denna snabbväxande sport. Det sägs vara en av världens snabbast växande sporter. Jag hittar ingen officiell statistik på det men helt klart har antalet lopp och deltagare ökat enormt mycket de senaste åren. Själv tycker jag OCR är den ultimata kombinationen kondition, smidighet och funktionell styrka. Enkel i sin grundidé och stor i upplevelsen. Terränglöpning i härlig natur, utmanade hinder och bra människor!

Skog

Detta blir mitt första VM och jag springer 15km loppet på lördag 14/10 med starttid 12:15 lokal kanadensisk tid, vilket blir 18:15 svensk tid. Perfekt tid för lördagsmys med hinderbanelöpning! Surfa in på OCRWCs facebooksida och följ livesändningarna eller titta på deras instagramkonto.

De tre föregående åren har det sett ut såhär med deltagandet.

2014 var det 573 deltagare, 154 kvinnor och 419 herrar. Av dessa var det 17 svenska atleter. 251 tävlande klarade banan utan straff, 21 av de 154 kvinnorna och 230 av de 419 herrarna. Platsen för VM var King’s Domain, Ohio, USA,

2015 var det 1359 som gick över mållinjen på 15km banan. 742 gjorde det utan tidsstraff. Av de som startade var det 395 damer och 964 herrar.  Platsen för VM var King’s Domain, Ohio, USA.

2016 flyttade VM till Blue Mountain, Ontario, Kanada och antal deltagare var 2144. 1482 herrar och 662 damer kom över mållinjen. Av de som kom i mål gjorde 1244 detta utan straff. Jag hittar ingen siffra på hur många svenska atleter som startade förra året men skulle jag gissa var det säkert 50+. Någon som vet?

2017 går VM åter igen i Blue Mountain, Ontario Kanada, en skidort två timmar väster om Toronto.

Världsmästare på standardbanan (ca 15 km och ca 60 hinder) 2014, 2015 och 2016 är multisportande britten Jonathan Albon och det ska bli intressant att se om han även i år åker hem med en guldmedalj runt halsen.

För mer information om OCRWC och möjlighet till att följa live-sändningarna på www.facebook.com/OCRWorldChampionships/

Vill du veta mer om OCR, träning etc. surfa in på Andreas Tjärnbergs superkroppen.nu eller lyssna på den eminenta OCR Podden

Allt om terränglöpning finns på trailrunningsweden.se och letar du lopp att springa finns de flesta listade i löparkalendern,se

Systemet och miljön

Wind, en prisbelönt kortfilm om hur levande system påverkas av sin miljö och hur det måste ändras när miljön ändras. Arbetslivet (ett levande system) påverkas i högsta grad av sin miljö (samhällsstruktur, marknad, ekonomi, etc.) Detta är en utmaning för de flesta när vi nu lämnar industrialismens miljö till det uppkopplade samhällets miljö.

Mer animeringar av Robert Loebel hittar ni på http://www.robertloebel.com/

 

From Stockholm to Sydney – exploring the City Index

I recently made a trip from Stockholm to Sydney. Sydney is really an iconic city, so beautiful and full of nice people! My hometown Stockholm and Sydney are located 15584 kilometers away from each other – roughly a 24 hour flight – and both cities are measured in the Ericsson City Index 2016. The City Index consists of a report and an interactive tool to compare and explore cities. So let’s have a look at how two of the world’s most beautiful cities do index-wise.

At first look, Stockholm is ranked number 1 and Sydney ranked in the middle of the index at place 20. How come? What are the major differences?

First of all, let me explain shortly how we have built the index. What we measure is Information and Communication Technologies (ICT) maturity and Triple Bottom Line (TBL) development in the city. ICT maturity and TBL development are both divided into three dimensions. The TBL dimensions – social, economic, and environmental – reflect the three dimensions of sustainable development. ICT maturity is broken down into ICT infrastructure, ICT affordability, and ICT usage.  These three dimensions capture the complexity of the connected society: a well-developed infrastructure, a competitive market that offers affordable prices to citizens and businesses, and sufficient know-how to invent, adopt, and adapt new ICT solutions.

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As number 20 in the Networked Society City Index, Sydney is somewhat below what would be expected considering the size of its economy. Overall, Sydney performs better in the ICT maturity dimensions than in the TBL dimensions. The city has the second-best mobile broadband quality of all the index cities, but fixed broadband is lacking in quality compared with other similar cities. On the TBL side, Sydney performs best in the economic dimension. It has a competitive economy with a large number of business start-ups per capita.

Stockholm’s top ranking comes down to performing exceptionally well in all dimensions of both ICT maturity and in the TBL part of the index. Stockholm also scores well when it comes to ICT affordability and ICT infrastructure. This is reflected in the city’s ICT usage, which is among the highest in the index. Stockholm is also ranked first in the economic and environmental dimensions of the TBL.

You can explore these cities and 38 more and a number of parameters in our interactive tool.

Explore the Index at:

A new kind of shopping trip – how the virtual and real are blending

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In my last post over the holiday season, I examined the increased usage of convenient and fast digital services and consumption experiences, and how that somewhat paradoxically also drives more analog – and often passionate – experience of crafting things physically, which is encouraged and reinforced by online communities for nearly any topic you can imagine.

But this dichotomy will not last. As we interact with more and more things and spaces around us, the digital and physical will merge, and this will, in the end, eliminate our thinking in terms of digital and physical, virtual and real.

These worlds are already blending in our experience of shopping, and retailers are looking hard for the best ingredients to perfect this recipe.

One interesting blend of digital and physical shopping is what Rebecca Minkoff the fashion brand does in their flagship stores in New York and Los Angeles. They try to bring the best of the digital into the store experience. You can browse collections, discover products, and select the size of items that are sent to the fitting room for trying on. In the fitting room, you can adjust the lighting to simulate different situations. Should it be nightclub light or full sunlight? The RFID tags on every item in the store makes them pop up in the magic mirror with suggestions for accessories.

Read more about his at the Networked Society blog >>>

How digital is driving DIY this holiday season

Digital development drives “craft consumption” and DIY (Do It Yourself), especially when we have a deep interest and when it has to do with people we love.

Källa: How digital is driving DIY this holiday season

On Singles Day, China – and the world – shops till it drops

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Yesterday was November 11th, for many an ordinary day in an ordinary week. For example, a couple of days ago I ordered a pair of new headphones from a Swedish online store. Certainly not a purchase I make every day, but an ordinary one all the same.

But yesterday, I received an ad from the same company – 25 percent off everything in the store 11/11 because it’s “Singles Day.” Singles Day is China’s – and in fact, the world’s – largest online shopping event (apparently now also present in Sweden). And in that sense, it was very much NOT an ordinary day.

This major Chinese shopping day is now “beating” the big U.S. shopping days we hear about all the time – Black Friday (this year November 27th, always the day after the United States’ Thanksgiving Day) and Cyber Monday (November 30th, the Monday after Thanksgiving Day). Last year Singles Day generated $9.34 billion online sales in a single day, compared to Cyber Monday’s and Black Friday’s combined sales of $4.15 billion.

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These massive November shopping events also mark the start of the shopping season that culminates in the celebration of Christmas, Hanukkah and other end-of-year cultural celebrations worldwide. Check out the rest of the post at the Networked Society blog >>

Platforms in the Networked Society – economics and scale

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oday most business offerings consist of a product or service that a company creates and then delivers to customers. This is the traditional way – produce and deliver. The platform model is fundamentally different, serving as the technological base upon which customers, developers, businesses and their partners can build added value through increased participation.

Wherever a platform emerges as a business-critical infrastructure for a wide range of other businesses, it not only reduces transaction costs for various business and peer-to-peer functions to nearly zero but becomes an economic force with a logic of its own. Alex Taub from the payments network Dwolla put it like this in our Digital Disruptors report: “We already have companies building on top of us. Alliance Data Systems did it just yesterday [with the launch of Dwolla Credit]. They launched a credit card on top of our network. They’re a billion dollar company. The more people that depend on us, the more people are in the network and the stronger the network effect gets. That makes it a fundamental market.”

The logic of a platform business is to create technology that can serve as a basis for other services and products. The more businesses that are built on the platform, the more people use the platform and the more the platform becomes a complete market ecosystem. Check out the rest of the post at the Networked Society blog >>

Digitalization – when the most valuable assets become digital

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Digitalization is happening in all areas of life and business; I guess most of you have noticed that. Physical products are either becoming digital services or are significantly enhanced with new digital service capabilities. What’s also happening right now is that business practices are becoming digitized to become faster, more relevant and more cost-efficient.

An organization’s digital assets are quickly rising in importance, becoming primary sources of business value as physical processes become real-time data flows. It used to be the physical assets that were the most important – such as machines and raw material (as I wrote about in the first post in this series) – but now it is increasingly the digital assets that are taking center stage. Check out the rest of the post at the Networked Society blog >>

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