Mikael Eriksson Björling

Things that matters! About digital transformation, design, culture and lifestyle in the Networked Society



Converging Technology – Diverging Families

ESOMAR10 Year ago, we (Fredrik Öhrfelt, Mikael E Björling, Erik Kruse) submitted a paper “Converging Technology – Diverging Families” to ESOMAR. The paper was nominated to the ESOMAR award ”best research paper of the year”. The research we did 2006 was about technology usage in middleclass families in US, Sweden, and Spain. Well, is an understatement a lot of water has passed the bridge since this research was performed. This was pre- iPhone and Mobile Broadband, but interestingly many questions related to children’s usage is still the same today.

2006 not everything was published online, therefore I publish this paper again as it looked when it was printed in Resarch World.

Converging Technology – Diverging families (OhrfeltBjorlingKruse)


Nice tool for visualization of insights in online & offline purchase behavior.

Nice tool for visualization of insights in online & offline purchase behavior.

Try it out at the:

How the Internet is Revolutionizing Education

Nice infograph how internet is changing education from

How the Internet is Revolutionizing Education

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