My previous blog post was about the model you can use to understand movements in lifestyles in the Networked Society. If you missed that post you can find it here. In this post, let’s look closer at the Resourceful. The Resourceful employ the most attractive positions in society and are made up of business owners, entrepreneurs,... Continue Reading →
Life in 2025: A new model for emerging roles
We are now sixteen years into the new millennium and we have had internet and a global standard for mobile telephony for a quarter of a century. The new millennium marks in many ways the transition from the age of industrialization to a new paradigm, which we call The Networked Society. Now, with some distance,... Continue Reading →
Tales of transforming cities
The fifth report in our Future of Commerce and Consumption report series, The Tale of Two Transforming Cities, depicts two cities that are redefining themselves through ICT and entrepreneurship. In the research for these reports, we visited two iconic American cities, Detroit and San Francisco: Detroit once famous for its motor industry, now more known for all its... Continue Reading →
The new world of consumers
I recently read a review in the Guardian about Frank Trentmann’s 1.5 kg book “How We Became a World of Consumers, from the Fifteenth Century to the Twenty-First”, that is spot on a subject we are working hard on right now. I’ve bought an e-book version already, but – like an old-fashioned consumer – I feel a... Continue Reading →
The consumer is dead. Long live the user!
The essence of industrialization was to automate the production of things, which in turn brought about the industrialization of people, changing work and workplaces. People went from producing their own food at the countryside to producing stuff in the factories, for the stores in the cities. And so the modern consumer was born. But times are... Continue Reading →
A new kind of shopping trip – how the virtual and real are blending
In my last post over the holiday season, I examined the increased usage of convenient and fast digital services and consumption experiences, and how that somewhat paradoxically also drives more analog – and often passionate – experience of crafting things physically, which is encouraged and reinforced by online communities for nearly any topic you can imagine.... Continue Reading →
How digital is driving DIY this holiday season
Digital development drives “craft consumption” and DIY (Do It Yourself), especially when we have a deep interest and when it has to do with people we love. Hi blog reader! I wish you a wonderful holiday season and all the best for next year All the best! /Mikael Hi again, the above lines of text... Continue Reading →
On Singles Day, China – and the world – shops till it drops
Yesterday was November 11th, for many an ordinary day in an ordinary week. For example, a couple of days ago I ordered a pair of new headphones from a Swedish online store. Certainly not a purchase I make every day, but an ordinary one all the same. But yesterday, I received an ad from the... Continue Reading →
Platforms in the Networked Society – economics and scale
oday most business offerings consist of a product or service that a company creates and then delivers to customers. This is the traditional way – produce and deliver. The platform model is fundamentally different, serving as the technological base upon which customers, developers, businesses and their partners can build added value through increased participation. Wherever... Continue Reading →
Digitalization – when the most valuable assets become digital
Digitalization is happening in all areas of life and business; I guess most of you have noticed that. Physical products are either becoming digital services or are significantly enhanced with new digital service capabilities. What’s also happening right now is that business practices are becoming digitized to become faster, more relevant and more cost-efficient. An... Continue Reading →