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Mikael Eriksson Björling

About digital transformation, design, creativity and lifestyle in the Networked Society.

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Business

Life in 2025: The Mobile

In our model of lifestyle movements for the Networked Society in 2025, the last group, the Mobile, are difficult to pin down. To some extent they definitely want to see themselves as classless. Their overall motivation is to move between... Continue Reading →

Life in 2025: The Social

In 2025’s Networked Society, the Social are empowered and have momentum in society but do not belong to a traditional labor market. They have either chosen to leave or been forced out of the traditional labor market, because of the... Continue Reading →

Life in 2025: The Anchored

The Anchored are the people steadily rooted in the middle class, which was once the result of the 20th century industrialization. In 2025, they are still living in the traditional industrial economic system. While they used to be employed in the... Continue Reading →

Life in 2025: The Players

In the Networked Society of 2025, the Players are outside the economic system or have never been invited into it. They also lack the ability, skills, connections, and motivation to get back into the game, land a traditional job, or... Continue Reading →

Life in 2025: A new model for emerging roles

We are now sixteen years into the new millennium and we have had internet and a global standard for mobile telephony for a quarter of a century. The new millennium marks in many ways the transition from the age of... Continue Reading →

The new world of consumers

I recently read a review in the Guardian about Frank Trentmann’s 1.5 kg book “How We Became a World of Consumers, from the Fifteenth Century to the Twenty-First”, that is spot on a subject we are working hard on right now. I’ve... Continue Reading →

The consumer is dead. Long live the user!

The essence of industrialization was to automate the production of things, which in turn brought about the industrialization of people, changing work and workplaces. People went from producing their own food at the countryside to producing stuff in the factories, for... Continue Reading →

A new kind of shopping trip – how the virtual and real are blending

In my last post over the holiday season, I examined the increased usage of convenient and fast digital services and consumption experiences, and how that somewhat paradoxically also drives more analog – and often passionate – experience of crafting things physically,... Continue Reading →

On Singles Day, China – and the world – shops till it drops

Yesterday was November 11th, for many an ordinary day in an ordinary week. For example, a couple of days ago I ordered a pair of new headphones from a Swedish online store. Certainly not a purchase I make every day,... Continue Reading →

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