When researching consumer behavior, we have been using the concept of communication circles for about 10 years. The main change from then to now is that people today have a completely new tool to reach out and stay in touch: Facebook. The concept of communication circles is very simple. In the middle you have yourself. Then you categorize... Continue Reading →
Internet logics: an essential communication tool
Is understanding of the logics of the internet and coding the new English? The answer to this question is yes. This thought came to me while in New York, where I have been interviewing a number of creative people as part of a ConsumerLab project called Social Forerunners in the Digital Culture. We met some very interesting... Continue Reading →
Mobile phones: the center of our lives?
Last week, I read an article in CNN’s series on “Our Mobile Society”, looking at the way mobile phones have changed the way we “work, play and communicate”. It seems a hot topic these days is mobile money – and what having a ‘phone’ will mean for us in the Networked Society. Read this post at: http://www.ericsson.com/thinkingahead/the-networked-society-blog/2011/10/13/mobile-phones-the-center-of-our-lives/
On society and the concept of time
The debate remains as to exactly how societies have developed and changed over time. One common argument is that in many parts of the world, societies have gone from being agricultural societies to industrial societies into information societies – which is now the bridge to the Networked Society. Just think about the concept of time:... Continue Reading →
Facebook stereotypes: which type are you?
To continue where I left off yesterday, we also asked the participants of a ConsumerLab study among Swedish teenagers to describe different Facebook personalities. Here’s what we found. Read this at: http://www.ericsson.com/thinkingahead/the-networked-society-blog/2011/09/27/facebookstereotypes/
Social manners in the era of Facebook
You are probably a Facebook member and have heard about all the changes the platform announced last week. But have you reflected about how new rules and manners are developing as the service matures? According to a recent study conducted by ConsumerLab among Swedish teenagers, a rulebook for Facebook is crucial. Read this post at: http://www.ericsson.com/thinkingahead/the-networked-society-blog/2011/09/26/social-manners-in-the-era-of-facebook/
The future of TV starts today
I recently read an interesting post on the Televisionary blog about how the way we watch TV is changing dramatically with the advent of new and exciting devices. Read this post at: http://www.ericsson.com/thinkingahead/the-networked-society-blog/2011/09/12/the-future-of-tv-starts-today/
People have the power to change the music industry
On Tuesday, Patti Smith and The Kronos Quartet received the Polar Prize. I was there. She was commended for transforming the way “an entire generation looks, thinks and dreams.” It got me thinking about how the music industry has changed since her time, and how people really do have the power. Read this post at: http://www.ericsson.com/thinkingahead/the-networked-society-blog/2011/09/01/people-have-the-power-to-change-the-music-industry/... Continue Reading →
Digital natives’ stake in the Networked Society
The number of digital natives is growing. By 2020, there will be approximately 4.25 billion ‘digital natives’ under the age of 34. The number of ‘net experienced’ people in the ageing part of the population is also growing – what will this mean for the Networked Society? Read this post at: http://www.ericsson.com/thinkingahead/the-networked-society-blog/2011/08/16/digital-natives-stake-in-the-networked-society/
Children in the smartphone revolution
We all have seen it happen in just a few years. Our phones – used only for phone calls and text messages – have become smartphones. We now use these Swiss army-like devices for many purposes, including entertainment, applications and internet services. Read this post at: http://www.ericsson.com/thinkingahead/the-networked-society-blog/2011/07/21/children-in-the-smartphone-revolution/