Internet logics: an essential communication tool

Is understanding of the logics of the internet and coding the new English?

The answer to this question is yes.

This thought came to me while in New York, where I have been interviewing a number of creative people as part of a ConsumerLab project called Social Forerunners in the Digital Culture. We met some very interesting people – from a standup comedian, a rap artist, screenplay writer, a couple of bloggers and the founder of a dating website – who are all using the internet to promote their business, activisim and work.

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