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Mikael Eriksson Björling

About people, business and culture in the Networked Society

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Social life of the young – same needs, different tools

When I was young, dating – or at least trying to date – consisted of slipping a note into a girl’s locker, or shuffling nervously towards her to ask her out with my friends offering humiliating support in the background.

Today it’s much simpler. Ericsson’s ConsumerLab report, Social Life of the Young, looks into how US teenagers are using technology in their social lives. What it shows is that a few text messages can test the temperature of a girl’s interest without you having to suffer the humiliation of your friends’ encouragement. Texting also allows you to communicate with your circle of friends during class or in the privacy of your family home.

Read the post at: http://www.ericsson.com/thinkingahead/the-networked-society-blog/2012/01/05/social-life-of-the-young-same-needs-different-tools/#more-1942

Is Facebook the new village square?

I’ve been writing a lot lately on Facebook, sharing the results of a recent study conducted by ConsumerLab looking at the behavior of Swedish teenagers. In the next installment of my Facebook posts, I explain how the platform is just as important to social life today as the village square was in the past.

Read this post at: http://www.ericsson.com/thinkingahead/the-networked-society-blog/2011/10/27/is-facebook-the-new-village-square/

Part two: Facebook and the new communication circles

In my last post, I discussed how Facebook has expanded our contact circles and that the ‘new’ communication channels created by the social networking platform are used differently depending on who is being contacted. Today, I will describe what these channels are, and how they are used.

Read more at: http://www.ericsson.com/thinkingahead/the-networked-society-blog/2011/10/24/part-two-facebook-and-the-new-communication-circles/

Facebook and the new communication circles

When researching consumer behavior, we have been using the concept of  communication circles for about 10 years. The main change from then to now is that people today have a completely new tool to reach out and stay in touch: Facebook.

The concept of communication circles is very simple. In the middle you have yourself. Then you categorize the people you are in frequent contact with in circles around you. Throughout the years the circles have been relatively constant. Until Facebook.

Read this post at: http://www.ericsson.com/thinkingahead/the-networked-society-blog/2011/10/21/facebook-and-the-new-communication-circles/

Facebook stereotypes: which type are you?

To continue where I left off yesterday, we also asked the participants of a ConsumerLab study among Swedish teenagers to describe different Facebook personalities. Here’s what we found.

Read this at: http://www.ericsson.com/thinkingahead/the-networked-society-blog/2011/09/27/facebookstereotypes/

 

Social manners in the era of Facebook

You are probably a Facebook member and have heard about all the changes the platform announced last week. But have you reflected about how new rules and manners are developing as the service matures? According to a recent study conducted by ConsumerLab among Swedish teenagers, a rulebook for Facebook is crucial.

Read this post at: http://www.ericsson.com/thinkingahead/the-networked-society-blog/2011/09/26/social-manners-in-the-era-of-facebook/

 

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