In our model of lifestyle movements for the Networked Society in 2025, the last group, the Mobile, are difficult to pin down. To some extent they definitely want to see themselves as classless. Their overall motivation is to move between contexts without committing too heavily to one career path, one lifestyle, one life project, or one category of consumption.
Some of them they may work on freelance basis, others might engage in various kinds of collective projects and then they may simply step back from any type of productive life, before they again seek out employment in different areas. The Mobile might quickly switch geographical and cultural contexts and may compromise a relatively good job with a good salary to take a lower paying job at an interesting location. In a sense, the Mobile are relatively empowered in society, but they tend to shy away from taking on too many challenges and responsibility. They are often highly individualistic and prioritize the accumulation of personal experiences before a career or a socially regarded position.
The Mobile focus on experiences, preferably as alternative as possible. They collect these experiences and use digital tools, services, and social media to maintain and manage their narrative of their life experiences. They prefer to live light in order to stay flexible and they exercise a mobile lifestyle. Accordingly, they avoid owning and possessing things and instead choose access-based models. Being highly digital in everything they do and consume allows them to stay light, flexible, and mobile.
- move between contexts
- focus on experiences
- own as little as possible
- are highly individualistic
- shy from responsibilities
- use digital services of access.