“Did you see the latest episode of Mad Men last night?” I can’t even begin to recall how many conversations I’ve had that started like that. The media we consume –whether it’s the music we listen to, the way we keep up to date with the news, or what keeps us entertained – is central to our daily lives. The TV perhaps most of all.
Mikael is UX line manager and Senior Lead Designer at the Ericsson UX Lab heading up a team of UX designers, front end developers and user researchers at Ericsson’s UX Lab in Stockholm, Sweden. He was previously Director of the Networked Society Lab. Mikael’s specialty is in understanding how consumer behavior, emerging technologies and new industry logics are shaping the future society and at the intersection of these areas, innovate and build great user experiences. Mikael believes that with the ongoing digital transformation we have a great opportunity to shape a better world! Mikael joined Ericsson in 1998 and is based in Stockholm. You can engage with him on Twitter at: @mikaeleb or at LinkedIn.