You own an electric car. You plan to go on a weekend trip, let’s say to the mountains. It’s a three-hour drive and your main concern is whether the battery can get you to your destination and back without having to recharge the car. And if not, is there a charging plug on the way so you can stop and recharge it? Never mind the several hours it takes to do this. So what’s the solution? As more and more people opt for electric cars, smart charging systems will be a crucial component when it comes to creating an optimal consumer experience. Read the full post>>>
Mikael Björling
Mikael is Senior Lead Designer at Ericsson UX Lab and an Ericsson Evangelist. He was previously Director at the Networked Society Lab. His specialty is in understanding how consumer behavior, emerging technologies and new industry logics are shaping the future society and in the intersection of these areas build great user experiences. Mikael believes that with the ongoing digital transformation we have a great opportunity to shape a better world. Mikael joined Ericsson in 1998 and is based in Stockholm. You can engage with him on Twitter at: @mikaeleb or at LinkedIn.
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