You own an electric car. You plan to go on a weekend trip, let’s say to the mountains. It’s a three-hour drive and your main concern is whether the battery can get you to your destination and back without having to recharge the car. And if not, is there a charging plug on the way so you can stop and recharge it? Never mind the several hours it takes to do this. So what’s the solution? As more and more people opt for electric cars, smart charging systems will be a crucial component when it comes to creating an optimal consumer experience. Read the full post>>>
Mikael Björling
Mikael is UX line manager and Senior Lead Designer at the Ericsson UX Lab heading up a team of UX designers, front end developers and user researchers at Ericsson’s UX Lab in Stockholm, Sweden. He was previously Director of the Networked Society Lab. Mikael’s specialty is in understanding how consumer behavior, emerging technologies and new industry logics are shaping the future society and at the intersection of these areas, innovate and build great user experiences. Mikael believes that with the ongoing digital transformation we have a great opportunity to shape a better world! Mikael joined Ericsson in 1998 and is based in Stockholm. You can engage with him on Twitter at: @mikaeleb or at LinkedIn.
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