About digital transformation, design, creativity and lifestyle in the Networked Society.
Over the last 20 years, we have seen incredible changes in our society. Both in the ways we work and the type of jobs and professions that are available on the market. We have changed, and the way we interact with each other has changed. Almost every day we meet a completely new type of... Continue Reading →
Assuming your organization has a creative mindset, and beyond the possible implications of emerging technologies, a key challenge lies in pinning down what is required from an organizational perspective for innovation to take place. To a large extent, this is the key challenge in the business world today and something that many organizations, especially... Continue Reading →
10 Year ago, we (Fredrik Öhrfelt, Mikael E Björling, Erik Kruse) submitted a paper "Converging Technology - Diverging Families" to ESOMAR. The paper was nominated to the ESOMAR award ”best research paper of the year”. The research we did 2006 was about technology usage in middleclass families in US, Sweden, and Spain. Well, is an... Continue Reading →
In our model of lifestyle movements for the Networked Society in 2025, the last group, the Mobile, are difficult to pin down. To some extent they definitely want to see themselves as classless. Their overall motivation is to move between contexts without committing too heavily to one career path, one lifestyle, one life project, or... Continue Reading →
In 2025’s Networked Society, the Social are empowered and have momentum in society but do not belong to a traditional labor market. They have either chosen to leave or been forced out of the traditional labor market, because of the structural changes in society, and have instead taken matters into their own hands. Accordingly, they... Continue Reading →
The Anchored are the people steadily rooted in the middle class, which was once the result of the 20th century industrialization. In 2025, they are still living in the traditional industrial economic system. While they used to be employed in the manufacturing industry and related sectors, in the 21st century they have migrated increasingly to the service... Continue Reading →
In the Networked Society of 2025, the Players are outside the economic system or have never been invited into it. They also lack the ability, skills, connections, and motivation to get back into the game, land a traditional job, or organize themselves. They do temporary jobs here and there, live off various forms of social... Continue Reading →
My previous blog post was about the model you can use to understand movements in lifestyles in the Networked Society. If you missed that post you can find it here. In this post, let’s look closer at the Resourceful. The Resourceful employ the most attractive positions in society and are made up of business owners, entrepreneurs,... Continue Reading →
We are now sixteen years into the new millennium and we have had internet and a global standard for mobile telephony for a quarter of a century. The new millennium marks in many ways the transition from the age of industrialization to a new paradigm, which we call The Networked Society. Now, with some distance,... Continue Reading →
The fifth report in our Future of Commerce and Consumption report series, The Tale of Two Transforming Cities, depicts two cities that are redefining themselves through ICT and entrepreneurship. In the research for these reports, we visited two iconic American cities, Detroit and San Francisco: Detroit once famous for its motor industry, now more known for all its... Continue Reading →
Mikael Eriksson Björling 