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Mikael Eriksson Björling

About digital transformation, design, creativity and lifestyle in the Networked Society.

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Consumers and Users

User and experience design—expectations on service providers

Over the last 20 years, we have seen incredible changes in our society. Both in the ways we work and the type of jobs and professions that are available on the market. We have changed, and the way we interact... Continue Reading →

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5 ways to master the new innovation game

  Assuming your organization has a creative mindset, and beyond the possible implications of emerging technologies, a key challenge lies in pinning down what is required from an organizational perspective for innovation to take place. To a large extent, this... Continue Reading →

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Converging Technology – Diverging Families

10 Year ago, we (Fredrik Öhrfelt, Mikael E Björling, Erik Kruse) submitted a paper "Converging Technology - Diverging Families" to ESOMAR. The paper was nominated to the ESOMAR award ”best research paper of the year”. The research we did 2006... Continue Reading →

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Life in 2025: The Mobile

In our model of lifestyle movements for the Networked Society in 2025, the last group, the Mobile, are difficult to pin down. To some extent they definitely want to see themselves as classless. Their overall motivation is to move between... Continue Reading →

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Life in 2025: The Social

In 2025’s Networked Society, the Social are empowered and have momentum in society but do not belong to a traditional labor market. They have either chosen to leave or been forced out of the traditional labor market, because of the... Continue Reading →

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Life in 2025: The Anchored

The Anchored are the people steadily rooted in the middle class, which was once the result of the 20th century industrialization. In 2025, they are still living in the traditional industrial economic system. While they used to be employed in the... Continue Reading →

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Life in 2025: The Players

In the Networked Society of 2025, the Players are outside the economic system or have never been invited into it. They also lack the ability, skills, connections, and motivation to get back into the game, land a traditional job, or... Continue Reading →

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Life in 2025: The Resourceful

My previous blog post was about the model you can use to understand movements in lifestyles in the Networked Society. If you missed that post you can find it here.  In this post, let’s look closer at the Resourceful. The Resourceful... Continue Reading →

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Life in 2025: A new model for emerging roles

We are now sixteen years into the new millennium and we have had internet and a global standard for mobile telephony for a quarter of a century. The new millennium marks in many ways the transition from the age of... Continue Reading →

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