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Mikael Eriksson Björling

Things that matters! About digital transformation, design, culture and lifestyle in the Networked Society

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Say hello to the era of social business

post-1-siembraviva-768x373In our brand new report, The Social Business Era: Creating Impact and Influencing Change, we explore a new model for 2017 and beyond: The Social Business. This is a new type of company on the market that is out to challenge traditional ways of doing businesses.

The majority of companies operating today use profit as their main measurement, i.e. the business is judged by others (the market) with economic figures and the potential for growth. But things are changing.

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It is no coincidence that social businesses have recently emerged and developed in the Networked Society. But why is this happening now?

  1. The ultra-capitalistic industrial society of the late 20th Century is now being questioned as a relevant model for a ‘good world’. At the same time, the state and traditional social institutions that are supposed to care for the welfare of citizens are failing people across the world.
  2. New generations growing up with mobility, broadband, and internet access are now entering the arena of social issues. They are also used to things moving quickly, getting things done right away, and seeing direct impact. They experience frustration with old ways of doing things and the slowness and inefficiencies of institutions to accomplish any real change.
  3. The necessary technology is already in place. Today, we have technology platforms, digital tools, and social networks available for free or at a low cost, which makes it possible for people to start something without the need for large investments or technological skills.

How do we define The Social Business?

  1. No dividends allowed. “A non-dividend company that is created to address and solve a social problem”.
  2. Focus on intent and output: “An organization formed by one or more people whose commercial activities are primarily driven by the desire to create positive social change”.
  3. A broad, pragmatic approach: “A business whose primary intent is to create social impact and that uses revenue streams to become financially sustainable in order to further that impact”.

Create positive impact…who wouldn’t want to do that?

In my next post for the Networked Society blog, I will take a look at the main differences between traditional and social businesses.

Read more about this report at Ericsson Networked Society site

Related: The Social Business Era: Creating Impact and Influencing Change

 

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Lärare och Sociala medier – Ett fenomen utan tydliga riktlinjer

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En ny rapport ”Nationell kartläggning av svenska lärares (åk 7-9) användning av sociala medier” har publicerats av Uppsala Universitet, Samhällsvetenskapliga fakulteten, Sociologiska institutionen. I slutsatserna sammanfattar författarna Elin Thunman Johanna Lovén Marcus Persson att:

”lärares elevkontakter på sociala medier: ett utbrett fenomen utan tydliga riktlinjer De flesta högstadielärare i studien använder sociala medier, antingen privat eller i undervisningen (92 procent). Var tredje, 31 procent, anger att de använder sociala medier för elevkontakter.”

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53% av lärarna är för det mesta eller alltid tillgängliga på sociala medier för elever utanför elevernas skoltid. Om du eller dina barn har en lärare som är aktiv på sociala medier i samband med undervisning är beroende på lärarens egna intresse. Författarna skriver:

“Lärares användande av sociala medier för elevkontakter kan beskrivas som ett gräsrotsfenomen, där initiativet kommer från lärarna själva och där det i hög grad blir upp till dem själva att skapa strategier för sitt användande.”

Läs mer i rapporten som du hittar här: Nationell kartläggning av svenska lärares (åk 7-9) användning av sociala medier

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The future of learning

The future of learning, what is it about, what challenges are we facing? A couple of years ago I did a film (together with a bunch of skilled people, such as the film team from Radon) in a project about, how education and learning is changing as we enter the Networked Society. We meet with some of the most prominent thinkers to talk about learning and education. I like this film a lot (still)! And looking around most schools and university have long way to go to meet the future.

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EdTech Sweden

Konferensen EdTech Sweden hölls i Stockholm Waterfront för några dagar sedan. Jag var där och höll en keynote under rubriken ”The Big Picture”. Jag tillsammans med Denis Hurley (Director of Future Technologies på Pearson) pratade de första 50 minuterna på konferensen. Denis fokus var framtida teknologiers användning i utbildning, tex. virtual eller augumented reality. Min presentation Learning in the Networked Society eller på svenska, lärande i det uppkopplade samhället handlar om IKTs (Information och Kommunikations Teknologiers) generella inverkan på industrier och dess särskilda påverkan på utbildning och lärande. Presentationen hittar du på Slideshare. Mina intryck av konferensen som höll för andra gången i Stockholm var mycket bra! Den var välorganiserad med bra moderatorer, Ulf Skarin och Tommie Cau i de sessioner jag deltog i samt att det var bra kvalitet på talarna i programmet.

cvnatkixeaep5k6Jag (Ericsson), Helena Sjöberg (Microsoft), Marcus Wärn (Spotify) och och moderatorn Tommie Cau under panelen ”Innovation och digitalt i DNAt, organisationer måste tänka om”

Båda bilderna i denna bloggpost har jag lånat från Tommie Caus Twitter konto @TommieCau

Läs mer om framtidens lärande här >>>

 

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From Stockholm to Sydney – exploring the City Index

I recently made a trip from Stockholm to Sydney. Sydney is really an iconic city, so beautiful and full of nice people! My hometown Stockholm and Sydney are located 15584 kilometers away from each other – roughly a 24 hour flight – and both cities are measured in the Ericsson City Index 2016. The City Index consists of a report and an interactive tool to compare and explore cities. So let’s have a look at how two of the world’s most beautiful cities do index-wise.

At first look, Stockholm is ranked number 1 and Sydney ranked in the middle of the index at place 20. How come? What are the major differences?

First of all, let me explain shortly how we have built the index. What we measure is Information and Communication Technologies (ICT) maturity and Triple Bottom Line (TBL) development in the city. ICT maturity and TBL development are both divided into three dimensions. The TBL dimensions – social, economic, and environmental – reflect the three dimensions of sustainable development. ICT maturity is broken down into ICT infrastructure, ICT affordability, and ICT usage.  These three dimensions capture the complexity of the connected society: a well-developed infrastructure, a competitive market that offers affordable prices to citizens and businesses, and sufficient know-how to invent, adopt, and adapt new ICT solutions.

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As number 20 in the Networked Society City Index, Sydney is somewhat below what would be expected considering the size of its economy. Overall, Sydney performs better in the ICT maturity dimensions than in the TBL dimensions. The city has the second-best mobile broadband quality of all the index cities, but fixed broadband is lacking in quality compared with other similar cities. On the TBL side, Sydney performs best in the economic dimension. It has a competitive economy with a large number of business start-ups per capita.

Stockholm’s top ranking comes down to performing exceptionally well in all dimensions of both ICT maturity and in the TBL part of the index. Stockholm also scores well when it comes to ICT affordability and ICT infrastructure. This is reflected in the city’s ICT usage, which is among the highest in the index. Stockholm is also ranked first in the economic and environmental dimensions of the TBL.

You can explore these cities and 38 more and a number of parameters in our interactive tool.

Explore the Index at:

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Life in 2025: The Mobile

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In our model of lifestyle movements for the Networked Society in 2025, the last group, the Mobile, are difficult to pin down. To some extent they definitely want to see themselves as classless. Their overall motivation is to move between contexts without committing too heavily to one career path, one lifestyle, one life project, or one category of consumption.the-mobile-588x300

Some of them they may work on freelance basis, others might engage in various kinds of collective projects and then they may simply step back from any type of productive life, before they again seek out employment in different areas. The Mobile might quickly switch geographical and cultural contexts and may compromise a relatively good job with a good salary to take a lower paying job at an interesting location. In a sense, the Mobile are relatively empowered in society, but they tend to shy away from taking on too many challenges and responsibility. They are often highly individualistic and prioritize the accumulation of personal experiences before a career or a socially regarded position.

The Mobile focus on experiences, preferably as alternative as possible. They collect these experiences and use digital tools, services, and social media to maintain and manage their narrative of their life experiences. They prefer to live light in order to stay flexible and they exercise a mobile lifestyle. Accordingly, they avoid owning and possessing things and instead choose access-based models. Being highly digital in everything they do and consume allows them to stay light, flexible, and mobile.

The Mobile:

  • move between contexts
  • focus on experiences
  • own as little as possible
  • are highly individualistic
  • shy from responsibilities
  • use digital services of access.

Explore more about The Mobile here.

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Life in 2025: The Social

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In 2025’s Networked Society, the Social are empowered and have momentum in society but do not belong to a traditional labor market. They have either chosen to leave or been forced out of the traditional labor market, because of the structural changes in society, and have instead taken matters into their own hands. Accordingly, they are removed from institutionalized systems but they have also deliberately chosen to “escape the market” because they no longer believe in the traditional industrial system (because it hasn’t been able to provide for them). As they are stepping out of the system and escape the market, they are promoting an alternative economic system.the-social-588x300

Some of them move from traditional forms of work to focusing a majority of their time and effort in the categories they are passionate about. They become more and more involved in these categories, until a point where they start to add productive value to their consumption. This can be done in different ways. When a person becomes extremely knowledgeable about a category that she is interested in, she rises above the market, making other consumers and companies extra interested in the person’s opinions and ready to reward the person as an expert, communicating her opinions in various social media outlets or entering into more formalized co-creation with commercial providers. As a result of this, some people make their passion their occupation. This can be done by making their names in various forms of social media, making money through fashion blogging, news writing, video game reviews and other pursuits. Or, they may start up small alternative businesses, focusing on handicraft, craftsmanship, or sustainable ecological products, and eventually turn their passion into their living.

The Social:

  • operate outside the traditional labor market
  • focus on their passions
  • disrupt the traditional ways
  • are empowered by and dependent on their own community
  • take collaborative initiatives
  • form alternative networks.

Explore more about The Social here.

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Life in 2025: The Anchored

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The Anchored are the people steadily rooted in the middle class, which was once the result of the 20th century industrialization. In 2025, they are still living in the traditional industrial economic system. While they used to be employed in the manufacturing industry and related sectors, in the 21st century they have migrated increasingly to the service sector.the-anchored-588x300

A majority of the Anchored hold jobs in retail, sales functions, the catering industry, transportation, logistics, healthcare, customer service functions, and IT service functions. Some still work in the manufacturing industries and in civil servant positions, but they are significantly fewer than before due to a decreased need for traditional labor in these sectors and, in the case of government, due to significantly weaker finances.

The Anchored are the people in the Networked Society who most hold on to traditional, 20thcentury values. Due to their diminishing financial means, they are increasingly consuming only basic, automatically manufactured products in most categories, while saving up to acquire one or a few more goods loaded with material status.

The Anchored:

  • work within the traditional industrial economic system
  • value traditions and stability
  • focus on material status
  • divide life into work and leisure
  • save up to acquire a few goods loaded with material status
  • focus on affordable experiences.

Explore more about The Anchored here.

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Life in 2025: The Players

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In the Networked Society of 2025, the Players are outside the economic system or have never been invited into it. They also lack the ability, skills, connections, and motivation to get back into the game, land a traditional job, or organize themselves. They do temporary jobs here and there, live off various forms of social security payments, and exchange favors with family and friends. Most of the Players have plenty of time at their disposal, and spend their time primarily on entertainment and games of various kinds. Sometimes they are pulled into different initiatives, but they rarely organize themselves.

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The Players often live under strained conditions and sometimes even struggle to take care of some of their basic needs. Many of them can’t really afford to own a home, but they tend to value their possessions greatly.

The Players spend much of their time playing in different ways. Primarily they consume easily available entertainment of all kinds: TV, movies, games, sports, social media, betting, and adult entertainment. Many of them seek out free alternatives on the market, whether legal (freemium business models) or illegal (such as pirate streaming of TV and video).

The Players:

  • operate outside the traditional labor market
  • have plenty of time
  • engage in digitally enabled entertainment
  • seek out free alternatives
  • value possessions and personal security.

Explore more about The Players here.

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