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Mikael Eriksson Björling

About people, business and culture in the Networked Society

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industry

Users in the Networked Society – participating and active

Regardless of what industry you work in, the transformation we are in right now is going to hit you, in some industries sooner than others. But irrespective of industry, there are a set of assets that will be common building blocks for the future of business in the Networked Society.

The first asset is the user (which could be a student, a patient, a citizen, a customer, etc.). In the old industrial logic, the user was the endpoint of a value chain, and still today many businesses’ only interaction with their users is an invoice. This is going to change, and for progressive businesses and organizations it already has changed. When Iceland adopted a new constitution a couple of years ago, they crowdsourced the task, and every citizen was able to participate in formulating the text. Read the rest of th epost at the Networked Society blog.

Mastering the six new building blocks for business in the Networked Society

When our ancestors exchanged farm life in favor of factory life in the shift from an agricultural world to an industrial world, life changed fundamentally for hundreds of millions of people. The very basic logic of life shifted for this new working class, with new concepts such as defined working hours, indoor work and a synchronized start and end of the day regardless what weather or season.

The startups and disruptors of that time took advantage of a number of new building blocks that soon became the foundation for organizing commerce and production.

The most important of these building blocks included capital, factories, machines and raw material, and these helped to create the new industries that produced all the things the growing consuming classes demanded. As we now once again are in an era of transformation, this is all changing.

Aaron Dignan from Undercurrent put it like this in the Networked Society Lab report Digital Disruptors:

If you’ve got a 500 million dollar factory on your balance sheet – is that an asset? It’s actually a huge liability, because you have to make stuff with that factory. So I think we move to sort of a more amorphous or ephemeral asset model, and you move up the things that help you innovate rather than produce.

Read the rest of the post att the Networked Society blog

The world turned upside down

There will be many differences between the Industrial Society logic we are now leaving and the logic of the Networked Society that is now emerging. One of the differences is how we look at customers – whether they are consumers or clients and where we find them in the value chain.

In the Industrial Era logic that we are leaving (but which still dominates many businesses), the consumer or the client is the endpoint of the value chain, the final destination for the product or service, and the address for the invoice. These days, however, this logic is being turned upside-down. The consumers and clients are not the endpoint any longer, but are becoming a core asset for the creation of new products and services.

It’s worth remembering that classical value chains were not created with the customer in mind. Instead, they reflect the priorities of the Industrial Era and are defined by the logical steps of production and distribution. Every part of the chain is arranged in waterfall order, from the initial ideas in laboratories and R&D departments to production, distribution and marketing. Although many companies have brought in user-centric design methodologies to put more focus on the user experience, they are still essentially operating within the same value-chain logic. The customer is not part of the value-creation process. Read the rest of my post at the Networked Society Blog.

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