Users in the Networked Society – participating and active

Regardless of what industry you work in, the transformation we are in right now is going to hit you, in some industries sooner than others. But irrespective of industry, there are a set of assets that will be common building blocks for the future of business in the Networked Society.

The first asset is the user (which could be a student, a patient, a citizen, a customer, etc.). In the old industrial logic, the user was the endpoint of a value chain, and still today many businesses’ only interaction with their users is an invoice. This is going to change, and for progressive businesses and organizations it already has changed. When Iceland adopted a new constitution a couple of years ago, they crowdsourced the task, and every citizen was able to participate in formulating the text. Read the rest of th epost at the Networked Society blog.

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