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Mikael Eriksson Björling

Things that matters! About digital transformation, design, culture and lifestyle in the Networked Society

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technology

Converging Technology – Diverging Families

ESOMAR10 Year ago, we (Fredrik Öhrfelt, Mikael E Björling, Erik Kruse) submitted a paper “Converging Technology – Diverging Families” to ESOMAR. The paper was nominated to the ESOMAR award ”best research paper of the year”. The research we did 2006 was about technology usage in middleclass families in US, Sweden, and Spain. Well, is an understatement a lot of water has passed the bridge since this research was performed. This was pre- iPhone and Mobile Broadband, but interestingly many questions related to children’s usage is still the same today.

2006 not everything was published online, therefore I publish this paper again as it looked when it was printed in Resarch World.

Converging Technology – Diverging families (OhrfeltBjorlingKruse)

 

Design from the dot com era

I developed this IP telephony concept during the autumn 2000 for Ericsson Business Corporation. The work included doing the interaction design, graphical design, prototype development and usability testing. This was three years before the first version of Skype was launched 2003. The sound quality in the application was incredible good at the time. This at a time when most people used dialup modem to access internet and hardly anyone used a wireless access. Laptops was rare, and about 90+ % of the population in the developed world still had fixed line phones at home. In Sweden at that time about 40% of the population used internet at work at least on a weekly basis.

Personal_voicePersonal_voice_expanded

Mobile phone interface design from year 2000-2001

ER380

These design sketches are from about year 2000. Mobile phone screens still had black and green screens and this is seven years before the first Apple iPhone was launched. I still have my R380 in a box together with most other phones I have used.

I did these screen designs in a project where we wanted to update the Ericsson R380 phone interface to improve the user experience. This was one of the most advanced phones on the market, combining a mobile phone and a personal assistant.

default_closed  default_open
default screen portrait and landscape mode

phoneBook_closed  phoneBook_open
Contact screen portrait and landscape mode

Users could still not install their own applications on mobile phones. 2001 we wanted to add a navigation software called Personal Navigation Tool for which I designed the interaction design and the screen design. Below you can see the flow chart of the interaction design and some of the final screen designs for the navigation application.

PNT_interaction_design

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Say hello to the era of social business

post-1-siembraviva-768x373In our brand new report, The Social Business Era: Creating Impact and Influencing Change, we explore a new model for 2017 and beyond: The Social Business. This is a new type of company on the market that is out to challenge traditional ways of doing businesses.

The majority of companies operating today use profit as their main measurement, i.e. the business is judged by others (the market) with economic figures and the potential for growth. But things are changing.

post1-quote-768x212

It is no coincidence that social businesses have recently emerged and developed in the Networked Society. But why is this happening now?

  1. The ultra-capitalistic industrial society of the late 20th Century is now being questioned as a relevant model for a ‘good world’. At the same time, the state and traditional social institutions that are supposed to care for the welfare of citizens are failing people across the world.
  2. New generations growing up with mobility, broadband, and internet access are now entering the arena of social issues. They are also used to things moving quickly, getting things done right away, and seeing direct impact. They experience frustration with old ways of doing things and the slowness and inefficiencies of institutions to accomplish any real change.
  3. The necessary technology is already in place. Today, we have technology platforms, digital tools, and social networks available for free or at a low cost, which makes it possible for people to start something without the need for large investments or technological skills.

How do we define The Social Business?

  1. No dividends allowed. “A non-dividend company that is created to address and solve a social problem”.
  2. Focus on intent and output: “An organization formed by one or more people whose commercial activities are primarily driven by the desire to create positive social change”.
  3. A broad, pragmatic approach: “A business whose primary intent is to create social impact and that uses revenue streams to become financially sustainable in order to further that impact”.

Create positive impact…who wouldn’t want to do that?

In my next post for the Networked Society blog, I will take a look at the main differences between traditional and social businesses.

Read more about this report at Ericsson Networked Society site

Related: The Social Business Era: Creating Impact and Influencing Change

 

Intelligent medicine: the future of health

The Swedish American Life Science Summit, held August 21 – 23, had many interesting presentations and discussions about various topics across the life science sector, such as Innovative Healthcare Delivery Models and Creating a Digital Health System.

At the event, I presented Ericsson’s vision of the Networked Society and some of the concepts that could be realized today if we utilize the possibilities we have within connectivity and networking.

Here are a few examples:

The Doctor in a Box is a device that you can either have in your home or that can be brought to you by a home Samaritan, relative or friend. It offers distant healthcare and video conferencing with real doctors for daily/weekly checkups like blood pressure and a simple blood test to see that you are fine and that the medications you take are working well.

The “Doctor in a Box Program” aims to make it easier to get medical assistance, by simultaneously reducing the pressure on the health care system.

Intelligent Medicine Jar acts together with the Living Tray ( an app running on the tablet that connects with the medicine jars), and displays live, up-to-date information on the outside packaging. You are identified with fingerprints, so no one can take the wrong medicine. The packaging is secure, keeps track of your consumption and dispenses only the right amount of pills. If the patient combines medicines that are negative to each other it will send a warning.

Fast line traffic management is an advanced traffic logistics system, providing real-time information through its network. This enables green lights along the route of emergency vehicles and directs traffic flow effectively in rush hour. This reduces the risk of collisions and shortens travel time in matters of emergency, saving lives for patients and reducing risk in traffic.

To learn more, view my presentation on SlideShare or look at the Networked Society blog 

Social life of the young – same needs, different tools

When I was young, dating – or at least trying to date – consisted of slipping a note into a girl’s locker, or shuffling nervously towards her to ask her out with my friends offering humiliating support in the background.

Today it’s much simpler. Ericsson’s ConsumerLab report, Social Life of the Young, looks into how US teenagers are using technology in their social lives. What it shows is that a few text messages can test the temperature of a girl’s interest without you having to suffer the humiliation of your friends’ encouragement. Texting also allows you to communicate with your circle of friends during class or in the privacy of your family home.

Back in the day, walking around school holding your girlfriend’s hand was proof that the relationship was “official.” In today’s technology-driven society, and with Facebook being the highlight of a teenager’s online life, changing your status to “in a relationship” is now seen as the official announcement to your friends.

Read the full post at the Networked Society blog >>>

Changing the way business is being done

How can business and the public sector adapt to – and utilize – the power of creative people?

In the latest Ericsson Business Review, I wrote an article about the game changers – the creative and entrepreneurial individuals who are bringing their innovations to global social networks and letting the public access their ideas, participate in them, or buy their products.

Previously, established corporations used to create consumer demand. Now, they are increasingly being challenged by the “game changers,” who often come up with the most attractive product concepts – changing the way business is being done.

There have always been creative and entrepreneurial individuals. Some of them have made names for themselves, started up businesses or become artists or corporate stars. But more often, they have nurtured their creative sides and entrepreneurial drive only in the seclusion of their own private sphere, as hobbies and garage projects. But this is no longer the case.

The internet holds digital content from all industries and simple communication tools, such as social media, spread this content to everybody, cutting transaction costs for distribution and communication to close to zero. The creative individual no longer has to make the leap that is required when starting up a business to participate in the market. Their projects are available to the market simply because they exist online, whether they were intended for commercial use or not. The presence of individuals’ content in what used to be commercial market categories, most notably newspapers, the music industry, TV and books, is turning the traditional market logic upside down. Read the full article at the Networked Society blog

SAIL Summer School in Santander

Yesterday I gave a keynote at the SAIL Summer School inSantander,Spain. SAIL stands for Scalable and Adaptive Internet Solutions. It is an EU founded project with leading telecommunication operators, vendors, and research institutions aiming to develop the Networks of the Future. As they write on their homepage “Today’s Internet rests on a foundation of technology, needs and visions that emerged 40 years ago. Since then, the purpose of Internet has changed profoundly.” The purpose of the internet has definitely changed and it has definitely changed they way we act, they way we work and they way we organize everyday life and it has changed they way we do business and we will continue to see change. By the end of 2011, the number of mobile broadband subscriptions reached close to 1 billion, and is predicted to reach 5 billion in 2017 and M2M will add to this figure (source: Ericsson Traffic and Market Report June 2012). Behind these facts there are changed behaviors among individuals and it is businesses seeking new value, building on the network.

My speech was about the Networked Society, a changing world, empowered individuals, expanding businesses and global challenges. Find my slides at: http://www.slideshare.net/mikaeleb

Links
http://www.sail-project.eu/
http://www.ericsson.com/traffic-market-report

The Invisible Girl

 

A couple a days ago the anthology “Invisible Girl – Ceci n’est pas une fille” was released by Umeå University. You find Marcus and my contribution under the theme Gender and Contemporary Media, Chapter 23, page 207.
https://iml.edusci.umu.se/invisiblegirl/files/2012/06/Invisible_Girl_web.pdf

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