Social life of the young – same needs, different tools

When I was young, dating – or at least trying to date – consisted of slipping a note into a girl’s locker, or shuffling nervously towards her to ask her out with my friends offering humiliating support in the background.

Today it’s much simpler. Ericsson’s ConsumerLab report, Social Life of the Young, looks into how US teenagers are using technology in their social lives. What it shows is that a few text messages can test the temperature of a girl’s interest without you having to suffer the humiliation of your friends’ encouragement. Texting also allows you to communicate with your circle of friends during class or in the privacy of your family home.

Back in the day, walking around school holding your girlfriend’s hand was proof that the relationship was “official.” In today’s technology-driven society, and with Facebook being the highlight of a teenager’s online life, changing your status to “in a relationship” is now seen as the official announcement to your friends.

Read the full post at the Networked Society blog >>>

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