Gone are the days when the TV schedule was an important part of our lives. Today there is an overflow of content, ranging from traditional media to all the content created and published by users around the world. Read this post at: http://www.ericsson.com/thinkingahead/the-networked-society-blog/2011/04/19/personalization-2-0/
Written by Mikael Eriksson Björling Mikael is Senior Lead Designer at Ericsson UX Lab and an Ericsson Evangelist. He was previously Director at the Networked Society Lab. His specialty is in understanding how consumer behavior, emerging technologies and new industry logics are shaping the future society and in the intersection of these areas build great user experiences. Mikael believes that with the ongoing digital transformation we have a great opportunity to shape a better world. Mikael joined Ericsson in 1998 and is based in Stockholm. You can engage with him on Twitter at: @mikaeleb or at LinkedIn.