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Mikael Eriksson Björling

Things that matters! About digital transformation, design, culture and lifestyle in the Networked Society

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consumer experience

Cloud content extends device life

You might love your devices, your smartphone, tablet, TV or laptop. But it’s no longer the love to the device itself that is that strongest love. As the services we are using become networked, the cloud becomes our love.

Services used to be implemented locally in the mobile phone and phones used to contain a fixed, limited, number of services and functions. The main driver to purchase a new mobile phone used to be that the new model contained a couple of new functions, such as the possibility to send images or play a game. Often the design was dramatically changed between models. The size of the screen, the size of the device, the form factor, i.e. if it was a “bar”, “slider”, “flip” or “swivel” phone. Also the input method differed between models. Most common was the 12-key keypad, but some high-end phones used qwerty keyboard or a stylus pen.

New devices are always attractive, especially in certain customer segments. But for many of us the device we love and utilize every day has become just a screen; that blank surface we touch to start services, to download applications, to update an app or the OS. With a simple touch on the screen we enter the cloud and a world of services. And that is what we love. Read the rest of the post at the Networked Society blog

Is bigger always better? Evolving TV and video-consumption habits

The way we watch TV is evolving continuously. About 10 years ago, it was all about the size of your TV screen at home. While the bigger the better still applies in the living room, in the past two or three years, mobile broadband  and the cloud have enabled TV content to be viewed on smaller devices such as the smartphone or tablet.

The question is, can you really enjoy the content in the same way on such a tiny screen? Apparently. The latest TV and video ConsumerLab report found that mobile devices are an important part of the TV experience, with 67 percent using tablets, smartphones or laptops for their everyday TV viewing.

For me, however, I think it depends on what you watch. If you’re watching a news snippet or reacting to TV on social-media sites, it’s great.  If your commute allows you to get a whole episode of your favorite show in, I think it’s OK too. But if you have to watch snippets of your favorite show over the course of several days, it can completely destroy the viewing experience.

Read the full post at the Networked Society blog >>>

Enhancing the consumer experience – what more do you want?

Reading the latest Ericsson ConsumerLab report, Optimal Consumer Experience, made me laugh as I recalled the very funny YouTube clip Everything’s Amazing and Nobody’s Happy. Is there a limit to our expectations as consumers? Is it in our nature as human beings to always be seeking and demanding more? Will we ever be content? No, of course not – especially when the neighbor down the street is getting a better service at a more affordable price.

Read the full post here >>>

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