You might love your devices, your smartphone, tablet, TV or laptop. But it’s no longer the love to the device itself that is that strongest love. As the services we are using become networked, the cloud becomes our love.

Services used to be implemented locally in the mobile phone and phones used to contain a fixed, limited, number of services and functions. The main driver to purchase a new mobile phone used to be that the new model contained a couple of new functions, such as the possibility to send images or play a game. Often the design was dramatically changed between models. The size of the screen, the size of the device, the form factor, i.e. if it was a “bar”, “slider”, “flip” or “swivel” phone. Also the input method differed between models. Most common was the 12-key keypad, but some high-end phones used qwerty keyboard or a stylus pen.

New devices are always attractive, especially in certain customer segments. But for many of us the device we love and utilize every day has become just a screen; that blank surface we touch to start services, to download applications, to update an app or the OS. With a simple touch on the screen we enter the cloud and a world of services. And that is what we love. Read the rest of the post at the Networked Society blog