Is bigger always better? Evolving TV and video-consumption habits

The way we watch TV is evolving continuously. About 10 years ago, it was all about the size of your TV screen at home. While the bigger the better still applies in the living room, in the past two or three years, mobile broadband  and the cloud have enabled TV content to be viewed on smaller devices such as the smartphone or tablet.

The question is, can you really enjoy the content in the same way on such a tiny screen? Apparently. The latest TV and video ConsumerLab report found that mobile devices are an important part of the TV experience, with 67 percent using tablets, smartphones or laptops for their everyday TV viewing.

For me, however, I think it depends on what you watch. If you’re watching a news snippet or reacting to TV on social-media sites, it’s great.  If your commute allows you to get a whole episode of your favorite show in, I think it’s OK too. But if you have to watch snippets of your favorite show over the course of several days, it can completely destroy the viewing experience.

Read the full post at the Networked Society blog >>>