Enhancing the consumer experience – what more do you want?

Reading the latest Ericsson ConsumerLab report, Optimal Consumer Experience, made me laugh as I recalled the very funny YouTube clip Everything’s Amazing and Nobody’s Happy. Is there a limit to our expectations as consumers? Is it in our nature as human beings to always be seeking and demanding more? Will we ever be content? No, of course not – especially when the neighbor down the street is getting a better service at a more affordable price.

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