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Mikael Eriksson Björling

Things that matters! About digital transformation, design, culture and lifestyle in the Networked Society

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ConsumerLab

How much commotion does your commute cause?

I consider myself lucky. It takes me 15 minutes to drive to my work: Ericsson’s headquarters in Stockholm. It takes me 25 minutes if I ride my bicycle, 40 minutes if I run, and 45 minutes if I take public transport. Depending on the method of transport I choose, the maximum I have to travel each day is an hour and 30 minutes. The average commuting time in Stockholm is two hours, and in Moscow it’s as much as three hours and 30 minutes each day. Read the full post at the Networked Society blog >>>

How are smartphones and applications affecting consumers in high-growth markets?

Being connected to everything and everyone via apps on our smartphones is changing the way we live. Apps are becoming an emotionally important and integral part of people’s daily lives. Today there is an app for just about everything. And the benefits of these apps are being experienced in various ways around the globe. Read the full post and get the new Ericsson ConsumerLab report “Emerging Apps Culture” at the Networked Society blog

The future school in the Networked Society

In this video, I talk about how new technologies are revolutionizing education.

Watch the video at the Networked Society Blog >>>

Enhancing the consumer experience – what more do you want?

Reading the latest Ericsson ConsumerLab report, Optimal Consumer Experience, made me laugh as I recalled the very funny YouTube clip Everything’s Amazing and Nobody’s Happy. Is there a limit to our expectations as consumers? Is it in our nature as human beings to always be seeking and demanding more? Will we ever be content? No, of course not – especially when the neighbor down the street is getting a better service at a more affordable price.

Read the full post here >>>

The Game Changers på Telekomnätverket

Nästa vecka 15/2 kommer jag att prata “The Networked Society” och visa en del material från en nyss genomförd studie “The Game Changers – How Digitally Producing individuals are changing business making” på Telekomnätverket. Tidigare idag var det 90 personer anmälda. Om du är intresserad av att delta är det dags att du hör av dig till Telekomnyheterna.

Social life of the young – same needs, different tools

When I was young, dating – or at least trying to date – consisted of slipping a note into a girl’s locker, or shuffling nervously towards her to ask her out with my friends offering humiliating support in the background.

Today it’s much simpler. Ericsson’s ConsumerLab report, Social Life of the Young, looks into how US teenagers are using technology in their social lives. What it shows is that a few text messages can test the temperature of a girl’s interest without you having to suffer the humiliation of your friends’ encouragement. Texting also allows you to communicate with your circle of friends during class or in the privacy of your family home.

Read the post at: http://www.ericsson.com/thinkingahead/the-networked-society-blog/2012/01/05/social-life-of-the-young-same-needs-different-tools/#more-1942

Part two: Facebook and the new communication circles

In my last post, I discussed how Facebook has expanded our contact circles and that the ‘new’ communication channels created by the social networking platform are used differently depending on who is being contacted. Today, I will describe what these channels are, and how they are used.

Read more at: http://www.ericsson.com/thinkingahead/the-networked-society-blog/2011/10/24/part-two-facebook-and-the-new-communication-circles/

Facebook stereotypes: which type are you?

To continue where I left off yesterday, we also asked the participants of a ConsumerLab study among Swedish teenagers to describe different Facebook personalities. Here’s what we found.

Read this at: http://www.ericsson.com/thinkingahead/the-networked-society-blog/2011/09/27/facebookstereotypes/

 

On the importance of connectivity

On a flight to Barcelona on a plane packed with telecommunication professionals headed for the Mobile World Congress this week, I took the chance to reflect on the lack of internet connectivity and what it means not to be connected. Read this post at:

http://www.ericsson.com/thinkingahead/the-networked-society-blog/2011/02/17/on-the-importance-of-connectivity/

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