How are smartphones and applications affecting consumers in high-growth markets?

Being connected to everything and everyone via apps on our smartphones is changing the way we live. Apps are becoming an emotionally important and integral part of people’s daily lives. Today there is an app for just about everything. And the benefits of these apps are being experienced in various ways around the globe. Read the full post and get the new Ericsson ConsumerLab report “Emerging Apps Culture” at the Networked Society blog

Mikael Björling

Mikael is Senior Lead Designer at Ericsson UX Lab and an Ericsson Evangelist. He was previously Director at the Networked Society Lab. His specialty is in understanding how consumer behavior, emerging technologies and new industry logics are shaping the future society and in the intersection of these areas build great user experiences. Mikael believes that with the ongoing digital transformation we have a great opportunity to shape a better world. Mikael joined Ericsson in 1998 and is based in Stockholm. You can engage with him on Twitter at: @mikaeleb or at LinkedIn.

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April 18, 2012

Consumers, Ericsson - Networked Society

Application, ConsumerLab, Consumers, Networked Society, smartphones

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Mikael Eriksson Björling

Things that matters! About digital transformation, design, culture and lifestyle in the Networked Society