How are smartphones and applications affecting consumers in high-growth markets?

Being connected to everything and everyone via apps on our smartphones is changing the way we live. Apps are becoming an emotionally important and integral part of people’s daily lives. Today there is an app for just about everything. And the benefits of these apps are being experienced in various ways around the globe. Read the full post and get the new Ericsson ConsumerLab report “Emerging Apps Culture” at the Networked Society blog

Mikael Björling

Mikael is UX line manager and Senior Lead Designer at the Ericsson UX Lab heading up a team of UX designers, front end developers and user researchers at Ericsson’s UX Lab in Stockholm, Sweden. He was previously Director of the Networked Society Lab. Mikael’s specialty is in understanding how consumer behavior, emerging technologies and new industry logics are shaping the future society and at the intersection of these areas, innovate and build great user experiences. Mikael believes that with the ongoing digital transformation we have a great opportunity to shape a better world! Mikael joined Ericsson in 1998 and is based in Stockholm. You can engage with him on Twitter at: @mikaeleb or at LinkedIn.

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April 18, 2012

Consumers and Users, Networked Society

Application, ConsumerLab, Consumers and Users, Networked Society, smartphones

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Mikael Eriksson Björling

Things that matters! About digital transformation, design, creativity and lifestyle in the Networked Society