Facebook and the new communication circles

When researching consumer behavior, we have been using the concept of  communication circles for about 10 years. The main change from then to now is that people today have a completely new tool to reach out and stay in touch: Facebook. The concept of communication circles is very simple. In the middle you have yourself. Then you categorize... Continue Reading →

Facebook stereotypes: which type are you?

To continue where I left off yesterday, we also asked the participants of a ConsumerLab study among Swedish teenagers to describe different Facebook personalities. Here’s what we found. Read this at: http://www.ericsson.com/thinkingahead/the-networked-society-blog/2011/09/27/facebookstereotypes/  

Digital presence: what’s your sign?

We live in a visual world. In fact the world has never before produced as many images, moving pictures and commercials as our eyes meet every day. The increased individualism and the digitalization of media and communication make it more important than ever for people to express who they are using visual digital expressions. Digital... Continue Reading →

Personalization 2.0

Gone are the days when the TV schedule was an important part of our lives. Today there is an overflow of content, ranging from traditional media to all the content created and published by users around the world. Read this post at: http://www.ericsson.com/thinkingahead/the-networked-society-blog/2011/04/19/personalization-2-0/

Is everything becoming social?

Not long ago, a web page was just a digital version of a brochure or a piece of paper that simply replicated the physical form – there was no real ‘added value’ in the digital version. But today, things are different. Read this post at: http://www.ericsson.com/thinkingahead/the-networked-society-blog/2011/04/11/is-everything-becoming-social/

Create a website or blog at WordPress.com

Up ↑