Mikael Eriksson Björling

Things that matters! About digital transformation, design, creativity and lifestyle in the Networked Society


Social Media

Part two: Facebook and the new communication circles

In my last post, I discussed how Facebook has expanded our contact circles and that the ‘new’ communication channels created by the social networking platform are used differently depending on who is being contacted. Today, I will describe what these channels are, and how they are used.

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Facebook and the new communication circles

When researching consumer behavior, we have been using the concept of  communication circles for about 10 years. The main change from then to now is that people today have a completely new tool to reach out and stay in touch: Facebook.

The concept of communication circles is very simple. In the middle you have yourself. Then you categorize the people you are in frequent contact with in circles around you. Throughout the years the circles have been relatively constant. Until Facebook.

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Internet logics: an essential communication tool

Is understanding of the logics of the internet and coding the new English?

The answer to this question is yes.

This thought came to me while in New York, where I have been interviewing a number of creative people as part of a ConsumerLab project called Social Forerunners in the Digital Culture. We met some very interesting people – from a standup comedian, a rap artist, screenplay writer, a couple of bloggers and the founder of a dating website – who are all using the internet to promote their business, activisim and work.

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Facebook stereotypes: which type are you?

To continue where I left off yesterday, we also asked the participants of a ConsumerLab study among Swedish teenagers to describe different Facebook personalities. Here’s what we found.

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Democracy and the web: is Iceland the world’s most modern country?

Iceland is one of the world’s oldest democracies. In 2008 the country was hit hard by the economic turmoil and is still recovering. As a part of that work Iceland is forming a new constitution and it is not being done by office-holders or politicians. The people of Iceland will write their new constitution together in an open and collaborative way using the web and social media.

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Digital presence: what’s your sign?

We live in a visual world. In fact the world has never before produced as many images, moving pictures and commercials as our eyes meet every day.

The increased individualism and the digitalization of media and communication make it more important than ever for people to express who they are using visual digital expressions. Digital appearance is today as important as physical appearance. Expressing identity, individuality and belonging is a major function of social networking services like Facebook.

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Personalization 2.0

Gone are the days when the TV schedule was an important part of our lives. Today there is an overflow of content, ranging from traditional media to all the content created and published by users around the world. Read this post at:

Is everything becoming social?

Not long ago, a web page was just a digital version of a brochure or a piece of paper that simply replicated the physical form – there was no real ‘added value’ in the digital version.

But today, things are different.

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