A few nights ago, I was on my way to a restaurant in Barcelona. I was using a map application on my smartphone to find my way. I walked with my phone in my hand watching the little dot tracking my movements on the map, guiding me in the right direction. Suddenly I was standing waiting…
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Mikael is UX line manager and Senior Lead Designer at the Ericsson UX Lab heading up a team of UX designers, front end developers and user researchers at Ericsson’s UX Lab in Stockholm, Sweden. He was previously Director of the Networked Society Lab. Mikael’s specialty is in understanding how consumer behavior, emerging technologies and new industry logics are shaping the future society and at the intersection of these areas, innovate and build great user experiences. Mikael believes that with the ongoing digital transformation we have a great opportunity to shape a better world! Mikael joined Ericsson in 1998 and is based in Stockholm. You can engage with him on Twitter at: @mikaeleb or at LinkedIn.
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