The new world of consumers

I recently read a review in the Guardian about Frank Trentmann’s 1.5 kg book “How We Became a World of Consumers, from the Fifteenth Century to the Twenty-First”, that is spot on a subject we are working hard on right now. I’ve bought an e-book version already, but – like an old-fashioned consumer – I feel a... Continue Reading →

The consumer is dead. Long live the user!

The essence of industrialization was to automate the production of things, which in turn brought about the industrialization of people, changing work and workplaces. People went from producing their own food at the countryside to producing stuff in the factories, for the stores in the cities. And so the modern consumer was born. But times are... Continue Reading →

B2B Online Summit på Rival

Det har publicerats videor från konferensen B2B Online Summit som hölls på Rival i början av februari. Klicka på denna länk om ni vill se fler videor från konferensen >>> http://b2bonline.se/

Cloud content extends device life

You might love your devices, your smartphone, tablet, TV or laptop. But it’s no longer the love to the device itself that is that strongest love. As the services we are using become networked, the cloud becomes our love. Services used to be implemented locally in the mobile phone and phones used to contain a... Continue Reading →

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