Mikael Eriksson Björling

Things that matters! About digital transformation, design, creativity and lifestyle in the Networked Society


Consumers and Users

A new kind of shopping trip – how the virtual and real are blending


In my last post over the holiday season, I examined the increased usage of convenient and fast digital services and consumption experiences, and how that somewhat paradoxically also drives more analog – and often passionate – experience of crafting things physically, which is encouraged and reinforced by online communities for nearly any topic you can imagine.

But this dichotomy will not last. As we interact with more and more things and spaces around us, the digital and physical will merge, and this will, in the end, eliminate our thinking in terms of digital and physical, virtual and real.

These worlds are already blending in our experience of shopping, and retailers are looking hard for the best ingredients to perfect this recipe.

One interesting blend of digital and physical shopping is what Rebecca Minkoff the fashion brand does in their flagship stores in New York and Los Angeles. They try to bring the best of the digital into the store experience. You can browse collections, discover products, and select the size of items that are sent to the fitting room for trying on. In the fitting room, you can adjust the lighting to simulate different situations. Should it be nightclub light or full sunlight? The RFID tags on every item in the store makes them pop up in the magic mirror with suggestions for accessories.

Read more about his at the Networked Society blog >>>

On Singles Day, China – and the world – shops till it drops


Yesterday was November 11th, for many an ordinary day in an ordinary week. For example, a couple of days ago I ordered a pair of new headphones from a Swedish online store. Certainly not a purchase I make every day, but an ordinary one all the same.

But yesterday, I received an ad from the same company – 25 percent off everything in the store 11/11 because it’s “Singles Day.” Singles Day is China’s – and in fact, the world’s – largest online shopping event (apparently now also present in Sweden). And in that sense, it was very much NOT an ordinary day.

This major Chinese shopping day is now “beating” the big U.S. shopping days we hear about all the time – Black Friday (this year November 27th, always the day after the United States’ Thanksgiving Day) and Cyber Monday (November 30th, the Monday after Thanksgiving Day). Last year Singles Day generated $9.34 billion online sales in a single day, compared to Cyber Monday’s and Black Friday’s combined sales of $4.15 billion.


These massive November shopping events also mark the start of the shopping season that culminates in the celebration of Christmas, Hanukkah and other end-of-year cultural celebrations worldwide. Check out the rest of the post at the Networked Society blog >>

B2B Online Summit på Rival

Det har publicerats videor från konferensen B2B Online Summit som hölls på Rival i början av februari.

Klicka på denna länk om ni vill se fler videor från konferensen >>>

When it comes to smartphones, we’re all different

It’s no longer just the early adopters who are driving the growth of smartphone and mobile internet usage. Now we’re all doing it!

More and more people around the world have smartphones and we are expanding the way we use them – from keeping track of our health to being on top of our social life, for shopping or watching Game of Thrones. We have all different preferences and it is becoming increasingly important to understand the factors that affect the overall smartphone experience.

We have been looking recently at what is important to users when it comes to their smartphones and the way they use them. The four key factors are performance, price, interaction with the operator and the device itself. However the importance of these factors varies for different users. Price might be of greater importance for me while the device might be the top factor for you.

In our report Unlocking Consumer Value, we have identified six different groups: the Performance Seekers, the Cost Cutters, the Curious Novices, the Control Seekers, the VIPs and the Devicers.

Read more at the Networked Soceity blog >>>

Unga vill ha ett privatliv på jobbet

Intervju med mig i Computer Sweden om ” Unga vill ha ett privatliv på jobbet”


Föreläsning på ATEA Boot Camp


I slutet på maj kommer jag föreläsa på temat “Nätverksamhället – om uppkopplade individer och en förändrad värld” Vilka är trenderna som formar det framväxande nätverkssamhället? Hur kommer företag och organisationer påverkas? Vilka möjligheter erbjuder det nya nätverkssamhället?

Cloud content extends device life

You might love your devices, your smartphone, tablet, TV or laptop. But it’s no longer the love to the device itself that is that strongest love. As the services we are using become networked, the cloud becomes our love.

Services used to be implemented locally in the mobile phone and phones used to contain a fixed, limited, number of services and functions. The main driver to purchase a new mobile phone used to be that the new model contained a couple of new functions, such as the possibility to send images or play a game. Often the design was dramatically changed between models. The size of the screen, the size of the device, the form factor, i.e. if it was a “bar”, “slider”, “flip” or “swivel” phone. Also the input method differed between models. Most common was the 12-key keypad, but some high-end phones used qwerty keyboard or a stylus pen.

New devices are always attractive, especially in certain customer segments. But for many of us the device we love and utilize every day has become just a screen; that blank surface we touch to start services, to download applications, to update an app or the OS. With a simple touch on the screen we enter the cloud and a world of services. And that is what we love. Read the rest of the post at the Networked Society blog

Nice tool for visualization of insights in online & offline purchase behavior.

Nice tool for visualization of insights in online & offline purchase behavior.

Try it out at the:

Empowered learning – how ICT is reshaping our classrooms

All around the world, a lively debate is taking place on the subjects of learning and education. At the 2011 Networked Society Forum in Hong Kong, Facebook co-founder Chris Hughes proclaimed that the textbook is dead. In a recent interview, Professor of Educational Technology at Newcastle University, Sugata Mitra says that we don’t need institutional learning anymore because everything we need to learn has been dematerialized.

Read the full post at the Networked Society blog >>>

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