Are we shaping smartphones or are they shaping us?

In my last post, I wrote about two-way flexibility – about people trying to understand the new norms and rules in the changing landscape of work and leisure. In this post, I want to continue that discussion further and look into what issues arise as the private and personal spheres merge.

In his book from 1963, ‘Understanding Media’, Marshall McLuhan wrote the following: “For the message of any medium or technology is the change of scale or pace or pattern that it introduces into human affair”. He continues, “The medium is the message, because it is the medium that shape and control the scale and form of human associations and action.” 

What is the message from a smartphone and what pattern does it introduce into human affairs? That is the content of this blog post. Continue to the Networked Society Blog.

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