Bell System Logo Redesign

In 1969 Saul Bass redesigned Bell systems brand profile. Watch the pitch video that got him the job.

Published by Mikael Björling

Mikael is UX line manager and Senior Lead Designer at the Ericsson UX Lab heading up a team of UX designers, front end developers and user researchers at Ericsson’s UX Lab in Stockholm, Sweden. He was previously Director of the Networked Society Lab. Mikael’s specialty is in understanding how consumer behavior, emerging technologies and new industry logics are shaping the future society and at the intersection of these areas, innovate and build great user experiences. Mikael believes that with the ongoing digital transformation we have a great opportunity to shape a better world! Mikael joined Ericsson in 1998 and is based in Stockholm. You can engage with him on Twitter at: @mikaeleb or at LinkedIn.

Inspiration

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